Sustainability and the 2030 Agenda in German linguistics: discursive, specialized and didactic approaches

Group
This research group investigates the intersections between language, environment, and sustainability through an interdisciplinary approach that combines linguistics, discourse analysis, ecolinguistics, political linguistics, and foreign language education. Particular emphasis is placed on the vocabulary and communicative strategies used to discuss the 2030 Agenda and its Sustainable Development Goals (SDGs) in institutional documents, media, and scientific discourse. The group explores how language constructs, conveys, and at times distorts sustainability narratives, with a focus on phenomena such as greenwashing and the political and economic rhetoric surrounding ecological issues. A specific area of interest is the didactic potential within the teaching of German as a Foreign Language (DaF), aiming to incorporate sustainability as a linguistic, cultural, and critical content area.
date/time interval:
(January 10, 2025 - )

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Overview

 Language and environment: Investigation of how language contributes to the construction of environmental and sustainability-related representations, with a particular focus on ecolinguistics and the lexicalization of ecological concepts across European languages.  Specialized language of sustainability: Analysis of vocabulary, textual structures, and rhetorical-argumentative features found in 2030 Agenda documents, institutional reports, and both scientific and popular communication.  Public, political, and media discourse: Examination of sustainability discourse in politics, traditional and digital media, social networks, and advertising, with a focus on rhetorical polarization, legitimization strategies, and greenwashing.  Political linguistics of sustainability: Study of power dynamics, discursive inclusion/exclusion, and framing in legal texts and language policies related to environmental issues and ecological transition.  Didactics of German as a Foreign Language (DaF): Development of materials, modules, and curricula that integrate ecological and sustainable perspectives into the teaching of German, fostering critical language awareness and active citizenship.
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