The determinants of tourists’ satisfaction in the sicilian agritourism structures: A factor analysis

Agritourism is a particular form of rural tourism that has as its objective the enhancement of the territory and the rural heritage. The main motivation for the tourist is linked to the attention for the territory to food, tradition, environment and culture. In order to study the customer satisfaction in the Sicilian agritourism, we have analysed the factors that affect the customer’s judgment of the overall experience, applying two statistical methods: a Factor Analysis and a Logit model. From the study, it has emerged that the satisfaction of the tourist essentially depends on how and how much the agritourism structure is able to satisfy the tourists’ expectations.