Analysis of Demand Determinants of Fish Products in Messina: an Economic Survey on the Fish Consumption

The survey on the consumption of typical products has been carried out in the period from 01/01/2014 to 15/05/2014 on a sample of 200 consumers from Messina. The goal of the present work is that of conceivably determining the fish products’ buying habits of Messina’s population. For this reason a “motivational” calculation has been realised through a traditional survey methodology of descriptive researches (survey through “questionnaire”). The adopted research methodology has been a quantitative one (the results are expressed in the form of numbers, values and percentages). The survey has the aim of providing information related to a default numerical base in relation to the level of statistical and casual mistake. The casual survey refers to an identification of factors which depend on the buying attitude and on the evaluation of the existing cause and effect relationships within a certain population. Before carrying out the investigation, the research components have basically formulated the research hypothesis, located the survey queries and delimited the research domains. As regards the queries, a series of questions to be addressed to consumers have been formulated, regarding the perceived quality, the price-quality ratio and the overall product goodness. Through these questions we have tried to interpret the consumers’ needs and above all how much the fish product’s quality may be decisive for the purchase.