“Sicilia Archeologica” and the Sicilian archaeological park system. A reflection on the newly launched territorial branding initiative

The landscape figure of archaeological parks constitutes, especially in the case of established tourist destinations such as Sicily, a highly relevant horizon for territorial management and enhancement policies. The case study of “Sicilia Archeologica” (Archaeological Sicily) constitutes a trial that attempts to connect a specific political action, the foundation of a System of Regional Archaeological Parks, with an instrumental intervention that can accompany it. This paper aims to represent an initial reflection on the criticalities and potentialities of the initiative.