Sharing economy in tourism: users’ and non-users’ motivations

The sharing economy in tourism represent a lively marketplace for goods and services exchanged between local people who own useful assets and travellers who seek them. The popularity may reflect tourists’ desire to connect with the local community. Different reasons encourage people to participate in collaborative tourism. The literature has identified both intrinsic motivations and extrinsic motivations. The purpose of this study is to increase knowledge of this phenomenon by investigating the perceptions of both people that participate in collaborative tourism and people who do not, in order to identify the different socio - demographic profiles and the motivations that predict the usage of sharing platforms. For this aim, a questionnaire-based survey was conducted among a sample of 450 people. The results show the importance of intrinsic and extrinsic motivations and provide interesting managerial implications for firms affected by this phenomenon.