Analysis of producers’ knowledge about Farmers’ Markets

The objective of this work is to determine the feasibility of establishing a farmer’s market in
Messina (Italy). For this purpose, a “motivational” snapshot was obtained through the traditional
methodology of a descriptive research survey by questionnaire. The research methodology adopted
was quantitative and random. Prior to conducting the survey, their search team developed the
hypothesis of the study, constructed the survey questions and delimited the area of research. The
questionnaire comprises 16 multiple choice questions that area series of general questions put
to agricultural producers on the situation of local business, including the characteristics of conducting
local business, the size of production and the local economy, agricultural products, distribution
channels and marketing. The questions relate exclusively to knowledge of short chain
markets in general and farmers’ markets in particular. The sample size was fixed taking into account
the objectives of the research and the resources available.